Mental health has no prejudices about who it affects so we should have no prejudices about it.
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The Story

selfie + post-it + donation + share = #itaffectsme

On the 12th January 2016, Laura Darrall asked her friends and family to take a selfie with a post-it note on their forehead saying '#itaffectsme', to show the universality of mental health, to share it on social media and then donate to a mental health charity of their choice. Soon this simple campaign began to go viral... 

The campaign reached 3.5million people around the world and was shortlisted for a Mind Media Award. Selfies were posted in America, Italy, Australia, Pakistan, Canada, Spain, the UK, New Zealand and many more countries. Holland even started their own thread called #hetraaktmijook!

People from all over the world have been in touch to say they are now speaking out, seeking help and that the campaign has given them hope.

Below is the video that started it all...

#itaffectsme: The Beginning

#itaffectsme: Thank You.